Design thinking in the third sector: a study applied to social projects

Abstract

This Master's dissertation aims to investigate the contribution of design thinking in the context of social projects in the Third Sector. In order to discuss and propose actions mediated by this innovative tool, the dissertation will consist of two parts: the theoretical analysis of methodologies and methods, and a case study. The case study analysis intends to reveal opportunities to use design thinking methodology in a social project of the Third Sector, and possible increase engagement with the community, range and impact. For such purpose, this dissertation presents a qualitative exploratory approach, which includes a literature review, offering theoretical support for the object of study; a complementary phase with interviews, document analysis and questionnaires; a case study with a Third Sector Organization -­‐ the Scouts of Brazil -­‐ to verify the contribution of design thinking methodology into social projects and the proposal of a new process, based in the methodologies of design and innovation for projects made by this sector.