Localike: promoting business via mobile technology

Abstract

The main objective of this thesis is to design a prototype interface for a mobile application which will promote businesses through advertisement within the application. The essential phase of the study was to find out the need for such an idea with the help of findings from statistical data, book references on the similar subject and surveying by collecting qualitative and quantitative data. Furthermore, based on the findings, the need for such application was validated and proceeded further for the development phase. The development phase went through more study on Interface Design and Interaction design to develop the structure from paper prototyping as a low fidelity application to the final prototype as a high fidelity application. The prototype is further expected to be carried out for making a working model. Any future arguments or newer findings will be an enhancement part of this study.