Project Revna: A social brand against the sexualisation and objectification of women in comic books

Abstract

For years comics have been used as a visual language to tell stories using pictures and plays a vital part in our visual culture. What started as political cartoons among newspapers turned into a large industry of comic books providing entertainment to many. The superhero genre in comic books is consumed worldwide and has faced many controversies during its long years of reign. The main controversy focused on within this Project is the sexualization and objectification of female characters in comic books which causes harm on the roles of the women in our society. With research on women in visual culture and their presence among the comic book industry as support, the solution to this issue is the social brand, Revna. Revna uses communication and graphic design to challenge the exploitative ways in which women have been viewed, portrayed, and treated in the history of visual culture. Revna demands change through targeting those who contribute to this issue through newspaper articles. Revna fights for the transformation of a better representation for women in the future.