“WINE EXPERIENCE APP”: A CASE STUDY OF AN INNOVATIVE APPLICATION FOR WINE TOURISM AND CULTURAL HERITAGE

Abstract

The R&D Project “Wine Experience & Sensations – Wine Heritage & Culture Explorer in Tejo Region” has as objective to valorize the wine touristic activity of the Tejo region, from the point of view of the offer, enhancing it, in order to attract and captivate a greater and better demand. In this context, the ‘Wine Experience’ app & system was designed to interact and create an immersive environment with the visitors/tourists, to show, value, give life and a timeless dimension to the wine touristic, historical and cultural heritage routes and points of interest of Regional Wineries/Entities/Operators. ‘Wine Experience’ app & system are in state-of-the-art of web and application development, with an interface that illustrates the “idea to product” notion, created on a creative & innovative decision-making approach to satisfy the customers/visitors/tourists needs. The prototype obtained was evaluated and proved to be a good and interactive solution that met all the defined needs and interests with an acceptable cost-benefit for all stakeholders.The ‘Wine Experience’ app & system present a differential added value that allows the addition of updates and new functionalities according to the needs, specifications and economic model of the Winery/Entity/Operator.