Routeing in military tourism: gamification as an implementation proposal

Abstract

This dissertation approaches three main concepts, routeing applied to tourism, Military Tourism as a segment of Cultural Tourism and Gamification as a tool for tourist fruition, with the aim at establishing a link between them. Following a literature review from various authors in each of these areas, and after the establishment of a firm conceptual base, this project investigates the possible links between them. In this specific case the application of the benefits of gamification to promote the development of Military Tourism products and their organisation in military themed tourism routes. In conclusion this dissertation presents a guiding model explaining the use of different forms of game based technology to develop different Military Tourism products and how this tool can aid in the organisation in a Military Tourism Route.