Delta cafés (Portugal): sustainable business development.

Abstract

In the case study of Delta Cafés we discuss the sustainable development of the Portuguese company and brand over the 55 years of their existence. Delta Cafés has already been analyzed in terms of marketing activity, social responsibility, management control systems, etc. In this paper, we refer to these studies, and we reach the sources, i.e. the information provided by the Delta Cafés itself. Due to the nature of the coffee market and the use of case study methodology, we start the presentation of this case from a broader context, describing the coffee market in the world and characterizing the coffee market in Portugal as well. Then we present the history of the development of the company and the brand Delta Cafés. The paper ends with concluding remarks in which we discuss the issues of social and environmental responsibility in the light of the development of Delta Cafés business and brand strategies.