Radio and social media: case study RFM

Abstract

The following report is the result of the activities carried out during the curricular internship realized at RFM Radio, as a part of the Master in Marketing that I am now finalizing at IADE. During the period spent at RFM, I had the possibility on the one hand to deepen my knowledges about the aspects of Marketing concerning an important communication company and to learn all the inner processes that work behind a leading radio, and, on the other hand, I strengthened my intercultural and organizational skills, getting better to know with the Portuguese market.